Here at Sweep, we're excited to be launching a new interview series highlighting people who said "hell no" to the status quo and established themselves as innovators in the Revenue Operations space. Some of these folks started in RevOps before it was a 'thing.' Others built teams with people from entirely different backgrounds or got creative with limited resources or adopted technology before it became popular. And some simply forged their own path forward.

In this post, we’re excited to feature Shai Haddad, an experienced RevOps professional, who explains why he prioritizes having a lean tech stack and where he sees the biggest opportunity for folks working in revenue operations.

Sweep: What initially brought you to the world of Revenue Operations?

Shai Haddad: I’ve been in sales and marketing for about 30 years and the past 10 years have made it clear to me that data and a scientific approach became increasingly important in order to succeed and scale, especially in SaaS. The shift in access to information has made revenue efforts more buyer driven. This has become increasingly important when I got involved in Marketing and client success. Revenue operations taught me how to align systems, data, and processes across sales, marketing and customer success. It resulted in alignment and higher engagement as well as better access to information.

Sweep: What is one "out of the box" idea you had while working in RevOps? Was it successful?

Shai: Cutting the tech stack in half. There are so many systems and solutions out there, it’s easy to get lost. The leaner our tech stack got, the better the integration. We increased expertise, data sharing, and customer focus.

Sweep: How would you describe your Revenue Operations philosophy?

Shai: Trust the process and follow the data. Review quarterly, adjust. Repeat.