Lead matching
rules in Salesforce
simplified

Match every lead to the right sales or account rep while keeping your Salesforce data clean.

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Trusted by top Revenue leaders

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The easiest and most efficient way to manage Salesforce matching rules
Improve your speed-to-lead and conversion rates overnight

Flexible Group Management

Create an unlimited number of groups based on any criteria

Powerful Assignment Rules

Create rules that connect the right lead with the right person instantly

Seamless Deduplication

Design deduplication rules for any combination of leads, contacts, and accounts

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Native lead matching rules in Salesforce, for any object

Speed up your pipeline with Sweep’s suite of lead routing, matching and dedupe tools. Simplify your approach to lead matching rules in Salesforce while creating and managing groups, territories, and assignment rules that work for you.

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Create an unlimited number of groups

Create groups based on roles, territories, customer segments, or product categories. Set individual and group limits for lead allocation, ensure fair and balanced distribution through weighted round robin, manage team availability effectively by scheduling vacations and snoozing activity for specific periods.

Lead routing

Customize lead matching rules in Salesforce with ease

Manage all of your lead matching rules in Salesforce with ease. Improve visibility by keeping all of your assignment rules, round-robin groups, territories, and dedupe and matching rules in one place.

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Improve and maintain your data hygiene

Sweep’s easy-to-configure deduplication rules can be used for any combination of leads, contacts, and accounts. Never worry about lead matching rules in Salesforce again: Create any logic that suits your business, leverage advanced features for full flexibility, and deploy it to your Sandbox or to Production in seconds.

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See Sweep in action

Learn how Sweep enables you to customize and scale any Salesforce configuration, without the dev time

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Get started with Salesforce lead matching
 Book a 1-1 demo

Meet with a Sweep expert to see how our platform can save you time and money.