An inbound funnel in Salesforce attracts and converts potential customers actively seeking products or services. It involves lead capture, qualification, nurturing, and management.

For companies focused on ABM and minimizing lead object time, going from new lead/MQL to SQL and creating an opportunity is ideal.

Leads are captured through forms or other methods. They are then qualified based on budget, authority, need, and timeline. Nurturing follows, using targeted content to guide leads through the buying journey.

Lead management utilizes Salesforce to track, analyze, and optimize leads. By leveraging the lead object and related features, businesses can track, score, and assign leads effectively.

Sweep allows businesses to create a customized inbound funnel instantly, freeing up time to grow and close more deals.