The automation process for automatically creating renewal opportunities in Salesforce is designed to help sales reps proactively engage with customers whose contracts are expiring, and drive recurring revenue.

The process begins when a sales rep enters an opportunity into the "Closed Won" stage, and the Annual Recurring Revenue (ARR) is not null. When this happens, the automation process triggers a workflow that creates a new renewal opportunity record in Salesforce, using a custom renewal opportunity record type.

The renewal opportunity record is created with the contract information, name, and stage of the original opportunity. This allows sales reps to easily track and manage the renewal opportunity in Salesforce.

By automating the process of creating renewal opportunities, sales reps can focus on engaging with customers and driving revenue, rather than spending time on administrative tasks. This automation template is a valuable tool for any sales team looking to streamline their renewal process and improve customer engagement.